Wild Leaf

Craft hard Tea

An alcohol brand created for the wellness aware, a group identified as “Simple Sophisticates”. While they fit within the ‘health and wellness’ persona, they are practical about it. They care about natural, organic and clean food labels, following a fitness / health routine, but also balance with other factors such as convenience and flavor. When it comes to beverages, they are not the binge drinkers, and therefore are more selective about what they decide to buy and consume.

Wild Leaf Craft Hard Tea is Born from the wildest place on earth, the Amazon rainforest. Experience The Wild Side of Iced Tea: A new premium Craft Hard Iced Tea made from select wild rainforest leaves, to deliver an amazing taste that is low in sugar and calories.

Challenge:

Consumers don’t have high quality associations with iced teas, likening them with cheaper RTD options like Lipton or other powdered iced teas.

Together we can identify core target audiences and brand positioning for your brand.