TURA KOMBUCHA

At the heart of Natural, Tura Kombucha was created for the all day hangout. Lower ABV and crafted with functional benefits from ingredients and fermentation. The first organic certified product produced by the Boston Beer Company, the ingredients in Tura were specifically selected to attract a large audience of drinkers open to trying Kombucha.

Challenges:

Deliver a simple to understand product story as Tura played in a completely new space that drinkers did not understand

Simply communicate positive drinkability attributes as consumer perception of kombucha may be grounded in acetic/vinegary characteristics of existing brands

Break through the intense clutter of the broader FMB set

Together we can identify en emerging segment for your brand.