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Charles David Lyle

BRAND Builder

CREATOR & CONSULTANT

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    Solving A Problem Creates Value, The Bigger The Problem You Solve, The Bigger The Value To You And Your Customer.

MY METHOD

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    CULTURAL FORCES

    Everything Starts By Identifying Cultural Forces Impacting Markets

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    UNMET NEEDS

    Solving Consumer Problems Creates Value.

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    DISTINCTION

    Consistently Stand Out, And Be Memorable.

CASE STUDY

Green River WHISKEY

Creating A Valuable Brand In A Crowded Space

Two bottles of Green River Kentucky Straight Bourbon Whiskey, one standing and one lying down, on a wooden surface with a dark smoky background.
Green bottle and glass icon on dark background
Cans of Truly Hard Seltzer on gradient background
Outline of a bottle on a green background
Bottle of Five Nine Kentucky Straight Bourbon Whiskey against a beige background