Charles David Lyle
BRAND Builder
CREATOR & CONSULTANT
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Solving A Problem Creates Value, The Bigger The Problem You Solve, The Bigger The Value To You And Your Customer.
MY METHOD
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CULTURAL FORCES
Everything Starts By Identifying Cultural Forces Impacting Markets
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UNMET NEEDS
Solving Consumer Problems Creates Value.
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DISTINCTION
Consistently Stand Out, And Be Memorable.
CASE STUDY
Green River WHISKEY
Creating A Valuable Brand In A Crowded Space

